Analysing Past Student Work - Send Me On My Way - Hit The Roof Productions

Send Me on My Way - 
Grade B

Camera Shots
The main camera shot used within the video are:

Long shots

Mid shots

Close up shots

There isn't a large amount of difference in the shots. We mainly see long shots and mid shots and then occasionally some close up shots of the girl in the car. However, because it's quite a fun upbeat video the shots do not seem boring as within each shot their is a new person/character so the shots are not of the same thing the whole way through so, in a sense it does not matter that the shots are quite similar because of the different people within the shots. That being said, I think to improve it would have been nice to see some other shots maybe some over the shoulder shots, high and low angle shots, but due to the nature of the narrative being quite simplistic I can understand why these would have been difficult to incorporate into the song.

Editing
They have tried to edit to the beat of the music, as the beat comes they change the shot where we meet a new person dancing. They have also used a black and white/greyscale filter at the very start of the video. This creates a retro type feel to the video as it then blast into colour when the start of song starts. They also use a the editing technique of key framing which is quite fun and impressive and breaks the song up a little bit which gives a nice feel to the video. They have also speeded up a camera shot to fit the fast pace sped of the sing which fits very well. This fast pace editing is also in reverse, I feel this fits the song very well. at the end of the song they then use the greyscale effect again, coming out of colour, signifying the end of the music video.

 The greyscale filter.

The keyframe effect.

The speed up reversed scene.







Lighting
Whilst watching the video i couldn't really see any attention to the use of lighting. All the shots are basically of the same level of brightness. The lighting is very natural looking. I assume that this is due to the fun nature of the song, so they didn't really have to focus on the use of lighting as much as opposed to a sad natured music video. However, I feel if they had paid attention to lighting it would have made their music video look a lot more proffesional and put together.

Costume/Hair/Makeup 
Everyone featured within the music video are wearing very casual clothes.  However, I assume that they has not planned costumes before filming due to the fact that they filmed random people off the street. However, the people featured are wearing casual clothes so it gives a very laid back, fun feel to the music video. which is what they were going for. Hair and makeup also relate to my last point in the same way.