Using Photoshop

I have moved on to creating my website and digi pack So I am starting to come up with so far they are not perfect but there is from for development.
I started out with two ideas, the first one I wanted to look quite clinical and robotic which fits the meaning of the song and original music video; saying how she I only human, she's not a robot and feels emotions. I decided to invert the initial figure to create this idea. I then decided to add a glimpse of the original image in the second human title, which I feel empathises the robot overall feel. I've also included a geometric hexagon as a symbol that I want to include as a recognisable logo throughout my auxiliary tasks linking everything together. The reason behind the geometric is that I feel it emulates that robotic mechanical feel that I want to portray. It also gives a modern feel to the overall look, something I think my modern audience would appreciate. 
It a working progress and I still need to work on making the edges of the images look a lot smoother feel, making it look more professional.

My second idea, perhaps my least favourite of the two (the bottom image) gives a more girly, cartoon feel which I feel does link to my target audience. I have included the same geometric shape/symbol again to create that robotic feel however, I feel the overall appearance has a far less modern feel, and does depict the overall message I want to portray, which I feel is shown better through my first option.

Choreography

As we started to edit together the filming we had done, we decided to incorporate some dance into our video, The idea is to have it relate to the relationship between Molly and Joe. Molly will be practicing a dance routine and cannot seem to get them quite right. (I had the idea to have her come up from falling down, with bruises like the ones at the video to represent this - then to turn and they are gone - as a foreshadow kind of thing). Then as the relationship becomes more of a strain, she finds the moves tougher and then she grows stronger and this will reflect in her dancing. Then at the end when she has kicked him out and is happier with her life and decisions, she will perform the dance properly and do everything well and perfect. These are the dance moves Emily chorepgraphed for the parts of our video that we want dance in.

Filming Update - Choreography

We have started to plan the choreography for of dance scenes in our music video. This is what we have planned so far. We want it to be dramatic and powerful but also making our lead character seem vulnerable and week, then gaining strength near the end of the video.  

Division of labour

This is our division of labour - approximately...

Here we have decided on our division of labour, which we have all decided is fair. We are all taking part in editing and filming but also have specific roles. I myself am in charge of filming and editing as well as the makeup used on our actors. 

Target Audience Analysis of Costumes

Question 1
Our character in our video is quite innocent and naive, she is a weak character that doesn't stick up for herself, what kind of clothing would you expect her to wear?
-The majority of the results from the survey said that she would wear boring and bland clothes that don't attract her attention, floral design to represent her innocence or cute clothes that are light coloured. We tried to incorporate all of these into our video but using very bland dull pyjama clothes, cute floaty girly clothes that represent her innocence. We knew an image we wanted her to look like but needed to incorporate the audience's ideas too as they are the ones we are targeting and therefore watching it.

Question 2

Question 3

Throughout the stages of her growing confident and stronger and her then moving on from him, what should change with her costume?

a) at the very beginning - most people answered this part of the question as her having very basic, bland, dull clothing on to represent her mood and unhappiness with the relationship. 

b) when she starts to realise she is unhappy - this had a mixed range of answers, a few people said the clothing should get darker with heavier eye makeup to represent her rebellious side showing, some people said nothing should change at this stage and some people said that there should be gradual changes like little more makeup or neater hair or clothing.  

c) the growing stages of her strength - a lot of results were that her makeup should become more bold therefore representing that she is trying harder and some were just that she should just look like she is putting more effort in. 

d) once she has kicked him out - more bolder colours and more colour added to the wardrobe, also just need to make it neater.

e) at the very end - this was all similar results with everyone suggesting normal and bright clothing and how a regular teenage girl would dress and look like. 

Question 4

Question 5

Overall our survey results showed what kind of clothing and hairstyles, etc. that our characters should have in our video. With the female role, we basically covered exactly what our target audience wanted with a range of different outfits to represent the progression and also little makeup and neat hair. The male role was slightly different. We used a leather jacket and dark clothes to represent his evilness but decided against the slicked back hair. We decided it would make him look more sleazy than mean and so went with messy hair which was the next thing that the target audience would have wanted. 

Starting To Edit

here is a screen shot of us starting to edit on Final Cut. So far we have just started to put our clip in order lining them up to the beat of the music. We need to start filming our dance sequence  which is a symbolic part of our music video, it represents her relationship. She is struggling to do a dance move = she is struggling with the relationship. She keeps falling = she is weakening in the relationship. She then practices more = she is becoming stronger in the relationship, she can then do the dance move perfectly = she is strong and over him.

Adding this sequence in we will have more to work with and can continue adding everything in place. We hope to start putting filters and effects on our film, playing with colour correction and the pace of the clips.

Analysis of a Narattive Music Video - Alt J Brezeblocks